MTV uses Twitter to gauge how well it’s doing on Snapchat
![MTV uses Twitter to gauge how well it’s doing on Snapchat MTV uses Twitter to gauge how well it’s doing on Snapchat](https://lovelymobile.news/wp-content/uploads/2016/06/mtv-snapchat-viacom-600.jpg)
Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organised by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of […]