News UK launches NewsIQ to tap into the power of preference, opinion and emotion
![News UK launches NewsIQ to tap into the power of preference, opinion and emotion News UK launches NewsIQ to tap into the power of preference, opinion and emotion](https://lovelymobile.news/wp-content/uploads/2018/06/news-corp-news-iq-701x394-701x394.jpg)
News UK is launching a new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on […]