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Home»Posts tagged with»Nectar

Online display ads deliver ROI of almost double for brands in UK supermarkets

By Newsroom on December 12, 2017   Latest, Marketing, Reports  

Online display ads deliver ROI of almost double for brands in UK supermarkets

Every £1 spent on online display ads delivers an average of £1.94 in sales in UK supermarkets, according to a year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar, and IAB UK. The project tested ads of nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – across the […]

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