Online display ads deliver ROI of almost double for brands in UK supermarkets
![Online display ads deliver ROI of almost double for brands in UK supermarkets Online display ads deliver ROI of almost double for brands in UK supermarkets](https://lovelymobile.news/wp-content/uploads/2017/12/DQ2nw3ZW4AAf2d7-701x468.jpg)
Every £1 spent on online display ads delivers an average of £1.94 in sales in UK supermarkets, according to a year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar, and IAB UK. The project tested ads of nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – across the […]