multichannel – Lovely Mobile News

Periscope by McKinsey study finds enthusiasm for multichannel, AR and VR

By Newsroom on March 20, 2019 Latest, Marketing, Reports

More than 70 per cent of shoppers are willing to try cross-channel shopping methods, according to the results of a study carried out by Periscope By McKinsey. The company polled 2,624 consumers online in the UK (504 consumers), US (1101), France (503) and Germany (516) to shed a light on attitudes towards multichannel, augmented (AR) […]

UK retailers are falling short by not investing in multichannel tech, according to Visualsoft

By Newsroom on March 13, 2018 Latest, Marketing, Reports

Only around half of the UK’s leading retailers have invested in mobile app technology, despite 80 per cent of shoppers using a retailer’s mobile app and conversion rates being as much as three times higher than mobile sites alone. According to an analysis of 240 of the UK’s leading retailers by eCommerce and digital agency […]