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Home»Posts tagged with»m/SIX

New study lays out steps industry must take to reverse growth of ad fraud

By Newsroom on March 15, 2017   Features, Latest, Marketing, Reports  

New study lays out steps industry must take to reverse growth of ad fraud

The&Partnership, m/SIX and Adloox have published a report laying out the steps the industry needs to take to reverse the rising tide of advertising fraud – as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017. The ‘What Happens Next: How to Reverse the Rising Tide of Ad Fraud’ report was […]

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