Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final
![Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final](https://lovelymobile.news/wp-content/uploads/2016/08/mahou-701x393.png)
Mahou-San Miguel, the most important beer brand in Spain, leveraged its sports sponsorships by hosting an online game for consumers aged 18 to 50 leading up to a football match between two Madrid rivals. This case study looks at how the brand used online gaming to engage fans to reach 10% of Madrid’s population. CAMPAIGN […]