Lumen Research Expand US Operations with Key Sales and Customer Success Hires

Lumen Research Expand US Operations with Key Sales and Customer Success Hires

Lumen Research, the global attention technology company, is ramping up US operations to meet increased demand for attention measurement and optimization solutions. In Los Angeles, Bill Forelli joins Lumen as VP of Sales, North America, bringing extensive experience in ad-tech measurement and brand sales through executive positions at Frameplay, Newegg, and others. Heading up US […]

Lumen Research and Avocet combine forces to drive a new category in attention

Lumen Research and Avocet combine forces to drive a new category in attention

Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and […]

Research shows consumers pay more attention to creatively consistent digital campaigns

Research shows consumers pay more attention to creatively consistent digital campaigns

A study from Inskin Media and Lumen Research has found that standard ad formats attract greater visual attention when they are creatively very similar to other digital formats within the campaign. The findings conclude that the traditional ‘matching luggage’ approach to creative execution is therefore key to maximising the impact of a brand’s ad spend. The research, […]

Research proves high-impact digital display ads generate an amplification effect for standard media

Research proves high-impact digital display ads generate an amplification effect for standard media

New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]