Shutterstock’s study reveals that men are ‘more responsive’ to online ads

By Newsroom on July 24, 2017   Latest, Marketing, Reports  

Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock. The study, carried out by eye-tracking specialists Lumen, found that simple image-led online ads which mirror the demographic profile of their target audience perform best. Males looked at the ads for 0.4 seconds longer than females (0.9 […]