Direct Line and Saatchi & Saatchi London team to revolutionise pedestrian crossings

Direct Line and Saatchi & Saatchi London team to revolutionise pedestrian crossings

Direct Line and Saatchi & Saatchi London have revealed an innovative prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents. With 7,000 annual road traffic accidents taking place at crossings due to a lack of visibility for cars, cyclists and pedestrians, this new campaign is a world-first and aims to tackle this pertinent problem. […]