GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities

JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited contextual, brand safety and suitability technologies

GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities

GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe video ads.  Verity™, the only independent ad-tech platform to achieve the Media Rating Council’s content-level […]

JW Player and SpotX ink video header bidding agreement

JW Player and SpotX ink video header bidding agreement

Network-independent video platform JW Player has launched Video Player Bidding, a header bidding solution for video with SpotX, the video advertising and monetisation platform for publishers, as its exclusive partner for 12 months. The company said Video Player Bidding is purpose-built for digital video to greatly reduce latency and improve monetisation with just one click. […]