Trifacta’s Jeremy Perlman on preparing data to provide a personalised experience

Trifacta’s Jeremy Perlman on preparing data to provide a personalised experience

Personalisation is spending yet another year as one of the key retail and marketing trends driving success. Gartner cited it as key focus for 2018, calculating that 64 percent of marketing leaders are already using or planning to deploy personalisation technology across the buying journey. And with figures from McKinsey showing that well executed personalisation […]