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Home»Posts tagged with»IHS Inc.

Facebook & IHS: Native ads to make up 63 percent of mobile display ad spend by 2020

By Newsroom on April 6, 2016   Latest, Marketing, News, Reports  

Facebook & IHS: Native ads to make up 63 percent of mobile display ad spend by 2020

A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad network that recently branched out from in-app to mobile web publishers. According to the new report, by 2020, media buyers will spend $84.5 billion on mobile advertising, with mobile accounting for […]

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