52 per cent of Gen Zers would book a holiday on Instagram, according to Fresh Relevance report
Research from real-time personalisation platform Fresh Relevance has revealed the variety of channels and sources holidaymakers use to research and book their holidays, and their willingness to use social channels to do so. The “Digital Holidaymaker Trend Report,” which surveyed 2,000 UK holidaymakers in collaboration with Censuswide, indicates that 42 per cent are using review websites, such […]