GumGum’s Playground xyz Launches Optimal Attention™, a New Framework for Connecting Attention to Outcomes

GumGum’s Playground xyz Launches Optimal Attention™, a New Framework for Connecting Attention to Outcomes

Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention. This cutting-edge approach offers advertisers a bespoke and in-depth understanding of how Attention Time directly influences outcomes, marking a new era in attention measurement. Over the past five years, Playground xyz has been […]

GumGum Expands Presence in Northern Europe with Appointment of New Managing Director

GumGum Expands Presence in Northern Europe with Appointment of New Managing Director

GumGum taps Frank Sueltmann, OMD, Nielsen alum, for the role GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe. Frank has joined GumGum’s EMEA leadership team and is the most senior hire the company has made in the region. As Google officially begins to […]

GumGum furthers its investment in Japan, tapping Kenzo Selby, former Head of Sales at Teads, as new Managing Director

<strong>GumGum furthers its investment in Japan, tapping Kenzo Selby, former Head of Sales at Teads, as new Managing Director</strong>

GumGum, a contextual-first, global digital advertising platform, showed its deepening commitment to the Japanese market with the appointment of seasoned digital media executive, Kenzo Selby to lead its growing business in Japan. Kenzo and the Japanese team bring The Mindset Platform™ and the inevitable advertising revolution that it represents, to our Japanese partners. He will […]

GumGum Verity™ First Contextual Provider to be Awarded SOC2 Compliance

GumGum Verity™ First Contextual Provider to be Awarded SOC2 Compliance

GumGum, the contextual-first, digital advertising platform, announced today that it is the first contextual provider to achieve a System and Organisation Controls Two (SOC2) compliance certification. As a leader in AI-driven advanced contextual insights and data, it’s critical for brands to trust GumGum with the limited amount of anonymised data needed to deliver campaigns in […]

GumGum Launches Initiative to Drive Action, Attention, and Awareness for Advocacy Organisations Across CTV With Innovative In-Video Ad Unit

GumGum Launches Initiative to Drive Action, Attention, and Awareness for Advocacy Organisations Across CTV With Innovative In-Video Ad Unit

GumGum, a contextual-first, global digital advertising platform, today announced a new initiative through GumGum Gives, the company’s program that harnesses the power of its platforms and people to create positive social impact. The initiative’s goal is to help advocacy organisations capture people’s attention and drive awareness of CTV inventory through its new, innovative in-video ad […]

GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath

GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath

GumGum, a contextual-first, global digital advertising platform, today announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner. Advertisers can now take a mindset-first approach across their programmatic campaigns within the MediaMath platform with GumGum Verity. By applying Verity’s accredited and […]

GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

Contextual leader enhances ad exchange to incorporate accredited brand safety solution on every impression GumGum, a contextual first, global advertising platform, announced that starting today, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across […]

GumGum appoints new staff members across Germany

<strong>GumGum appoints new staff members across Germany</strong>

The hires come as the contextual-first advertising company attracts new clients in the DACH region GumGum today announces new hires in Germany, with Kalina Kehayova joining as Digital Executive and Larissa Jürges as Programmatic Solutions Manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the DACH region. Previously […]

GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV

<strong>GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV</strong>

Media Rating Council, a U.S. media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis GumGum, a contextual-first, global digital advertising platform, today announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a U.S. based nonprofit organization charged with auditing and accrediting measurement […]

GumGum Goes Green with Cedara

<strong>GumGum Goes Green with Cedara</strong>

New collaboration accelerates decarbonization, sustainability commitments for lead contextual intelligence platform GumGum, a contextual-first, global digital advertising platform, today announces a new partnership with Cedara, the carbon intelligence platform. Utilising Cedara’s Enterprise software solution, GumGum will now have access to carbon measurement, reduction and reporting tools, a carbon offset marketplace, and the ability to sync […]