GeoEdge Releases Solution for In-App Blocking of Inappropriate Mobile Ads

GeoEdge Releases Solution for In-App Blocking of Inappropriate Mobile Ads

GeoEdge brings mobile security and quality up to speed. Using the same proprietary, patent-pending technology that powers GeoEdge’s widely adopted solutions for the broader web, it detects security issues, inappropriate and offensive ad creative, and user experience issues at the pre-impression level delivered by any of the major mediator SDKs. The tool blocks the bad ad […]

Advertisers losing $1.1 billion a year to redirected links, according to GeoEdge

Advertisers losing $1.1 billion a year to redirected links, according to GeoEdge

Multiple hacker networks are involved in auto-redirect attacks that cost advertisers and publishers $1.13 billion annually. The finding is the basis for a report by GeoEdge, an ad verification company, based on the analysis of 650 million impressions. The mechanisms of attack include mobile click fraud, tech support claims, and malicious app installations. The umbrella […]