Hotwire launches ‘The Parents of Generation Alpha’ report

Hotwire launches ‘The Parents of Generation Alpha’ report

 Hotwire, the global communications agency, releases its newest report: “The Parents of Generation Alpha”. This second report is part of an ongoing global investigation into the way technology will impact the lives of Generation Alpha, children born after 2010. This year’s findings show that UK parents increasingly believe their kids view their gadgets as […]