Women take control of their financial future with 41% surge in finance app use, says new report
Liftoff, the leader in mobile app marketing and retargeting, released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report […]