Snapchat’s programmatic augmented reality ads are gaining traction
![Snapchat’s programmatic augmented reality ads are gaining traction Snapchat’s programmatic augmented reality ads are gaining traction](https://lovelymobile.news/wp-content/uploads/2018/05/Foot-locker-e1526620275950-701x317.jpg)
In November, BMW was the first to test Snapchat’s Snap Ad to AR augmented reality ad unit — a form of a Snap ad where people swipe up on a video or image to trigger a related branded lens. BMW used it to launch its BMW X2, making it so a 3D version of the car […]