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Home»Posts tagged with»Foot Locker

Snapchat’s programmatic augmented reality ads are gaining traction

By Newsroom on May 18, 2018   Apps, Latest, Marketing, News  

Snapchat’s programmatic augmented reality ads are gaining traction

In November, BMW was the first to test Snapchat’s Snap Ad to AR augmented reality ad unit — a form of a Snap ad where people swipe up on a video or image to trigger a related branded lens. BMW used it to launch its BMW X2, making it so a 3D version of the car […]

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