Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’
![Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’ Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’](https://lovelymobile.news/wp-content/uploads/2018/05/01-701x394.jpg)
Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap places […]