Lumen Research and Avocet combine forces to drive a new category in attention
![Lumen Research Lumen Research and Avocet combine forces to drive a new category in attention](https://lovelymobile.news/wp-content/uploads/2022/11/Lumen-x-Avocet-1024x576-1-701x394.jpg)
Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and […]