Connected TV surges ahead in digital advertising with 193% growth, according to Extreme Reach

Connected TV surges ahead in digital advertising with 193% growth, according to Extreme Reach

Extreme Reach, the complete creative asset management solution for the ad industry, today released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad server, […]