Acoustic’s 2019 Marketing Benchmark Report Reveals Increase in Email Marketing Engagement

By on    Latest, Marketing, Reports  

Acoustic’s 2019 Marketing Benchmark Report Reveals Increase in Email Marketing Engagement

Acoustic, the largest independent marketing cloud with a total focus on the marketer, released its 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data. The study reveals that consumer engagement with email campaigns is increasing as a result of shifting marketing strategies influenced by privacy regulations, among […]

Mindshare launches tool to turn out-of-office emails into valuable media space for charities

By on    Latest, Marketing, News  

Mindshare launches tool to turn out-of-office emails into valuable media space for charities

Mindshare, part of WPP, launched ‘’Dooonate’’ – a tool that enables companies and individuals to donate space in their out-of-office emails to charities. UK charities spend £22 billion a year on advertising, almost half of which goes to buy digital media. Anything that could help reduce this amount without reducing the effectiveness of charity marketing […]