Warc Toolkit 2017: Direct-to-consumer is challenging brands

By Newsroom on February 1, 2017   Latest, Marketing, Reports  

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer ‘middleman’ allows brands that previously had no direct relationship with their customers to develop one. David Tiltman, Head of Content at Warc, says, “Low-cost start-ups have disrupted established […]