Direct Line and Saatchi & Saatchi London team to revolutionise pedestrian crossings

By on    Innovation, Latest, Marketing, News  

Direct Line and Saatchi & Saatchi London team to revolutionise pedestrian crossings

Direct Line and Saatchi & Saatchi London have revealed an innovative prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents. With 7,000 annual road traffic accidents taking place at crossings due to a lack of visibility for cars, cyclists and pedestrians, this new campaign is a world-first and aims to tackle this pertinent problem. […]

Direct Line tackles darkness with Fleetlights: GPS drones that light your way home

By on    Apps, Features, Innovation, Latest, Marketing, Projects, Showcase  

Direct Line tackles darkness with Fleetlights: GPS drones that light your way home

Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. As the ‘Fixer’ brand, Direct Line wanted to solve the issue […]