Shutterstock’s study reveals that men are ‘more responsive’ to online ads
Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock. The study, carried out by eye-tracking specialists Lumen, found that simple image-led online ads which mirror the demographic profile of their target audience perform best. Males looked at the ads for 0.4 seconds longer than females (0.9 […]