Digital audio ad spend set to pick up ‘significantly’ over next year, according to Global’s DAX

By on    Latest, Marketing, Reports  

Digital audio ad spend set to pick up ‘significantly’ over next year, according to Global’s DAX

Advertising investment in digital audio can be expected to grow significantly in the UK over the next 12 months, with the majority of advertisers admitting they will pump more money into the channel. A survey of 215 senior and mid-level executives at leading media agencies and UK brand owners, commissioned by Global’s DAX and conducted […]

Two-thirds of advertisers plan ads for voice-activated devices this year, according to MTM

By on    Latest, Marketing, Reports  

Two-thirds of advertisers plan ads for voice-activated devices this year, according to MTM

Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to create ads specifically for these gadgets in the coming year. A survey of 232 UK media agency and brand-side executives by MTM has found that 79% of advertisers and agencies believe reaching audiences through voice-activated devices in […]