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Home»Posts tagged with»Data Varification

Ericsson’s Mobile Ad Platform Taps Telcos To Validate Location Data

By Newsroom on June 8, 2018   Latest, Marketing, News  

Ericsson’s Mobile Ad Platform Taps Telcos To Validate Location Data

Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem with a tool launched June 7 that uses carrier data to verify mobile audiences on a pre-bid basis. Marketers are shelling out for bad targeting and it’s akin to flushing their budgets down the toilet, […]

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