S4M launches the first online drive-to-store ROI calculator

S4M launches the first online drive-to-store ROI calculator

S4M, a privacy compliant martech company specialised in drive-to-store campaigns, has completed a study analysing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a […]

S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World

S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World

S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly […]