Only 5% of European users refuse cookies used for personalised advertising, according Teads
Teads, the Global Media Platform, is creating a weekly report about the new European General Data Protection Regulation (GDPR) being implemented by European publishers. Teads’ barometer can be considered as representative of the market, as 2/3 of comScore’s top 300 global editorial publishers are on Teads’ advertising platform. Key findings include: 63% of European publishers’ […]