Digital consumer intelligence company Brandwatch has brought its new flagship product Consumer Research to market. The unified platform follows the merger between industry-leaders Brandwatch and Crimson Hexagon, and marries the best of both technologies. The merger in October 2018 created a $100m SaaS company, with 2,200 customers including 39 of the Fortune 100. The new […]
Cloud communications software and solutions specialist IMImobile, announced findings of its latest ‘Consumer Research Report’, looking at customer service experiences and expectations of 1,000 UK consumers. The research reveals the increasing preference amongst today’s consumers to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams. With 68 per cent […]
