Global study reveals four key trends shaping consumer behaviours online

Global study reveals four key trends shaping consumer behaviours online

There are four key trends shaping contemporary consumer behaviour, according to a major global study carried out by media agency UM.  Wave X Remix Culture tracked social and digital media usage and motivations from more than 56,000 active internet users across 81 countries and found that the four key behavioural trends (and underlying findings) are: ‘Resist’ – Six […]