Reader and publisher relationship has “catalytic” effect on ad effectiveness
![Reader and publisher relationship has “catalytic” effect on ad effectiveness Reader and publisher relationship has “catalytic” effect on ad effectiveness](https://lovelymobile.news/wp-content/uploads/2017/11/2777814-701x382.png)
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions […]