Use of CLV metric grows 33% year-on-year, but data skills gap holds back further adoption

By Newsroom on April 11, 2019   Latest, Marketing, Reports  

Criteo, the advertising platform for the open Internet, reveals that despite growing awareness of Customer Lifetime Value (CLV), a lack of digital skills, customer data, and organisational silos are holding back its use as an actionable business metric. In its 2019 report, Is ROI dead? The state of Customer Lifetime Value 2019, Criteo benchmarks CLV awareness […]