Clorox unveils mobile video ad that breaks the fourth wall

Clorox unveils mobile video ad that breaks the fourth wall

Clorox launched a multichannel campaign called “Caregivers” that has a big a focus on social and mobile, including a mobile ad using a unique video format called fourth wall. The fourth wall ad shows two videos, one on top of the other, with characters in each interacting across them. In the top video, a worker […]