Onetag takes the lead on GARM sustainability framework with Cedara partnership

Onetag takes the lead on GARM sustainability framework with Cedara partnership

Onetag selects Cedara to provide comprehensive, fully compliant emissions measurement for buy- and sell-side customers Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara […]

Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns

<strong>Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns</strong>

The Carbon Intelligence Platform, Cedara, has today announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret to reduce […]

GumGum Goes Green with Cedara

<strong>GumGum Goes Green with Cedara</strong>

New collaboration accelerates decarbonization, sustainability commitments for lead contextual intelligence platform GumGum, a contextual-first, global digital advertising platform, today announces a new partnership with Cedara, the carbon intelligence platform. Utilising Cedara’s Enterprise software solution, GumGum will now have access to carbon measurement, reduction and reporting tools, a carbon offset marketplace, and the ability to sync […]