Facebook Heads to Cannes Ad Confab Touting New Mobile Tools

Facebook Heads to Cannes Ad Confab Touting New Mobile Tools

Facebook Inc., the world’s most popular social-media site, plans to introduce new tools to help marketers target consumers and spread their messages via mobile phones, in a bid to encourage more businesses to advertise on portable devices. The Menlo Park, California-based company, which gets 82 percent of its advertising revenue from mobile, plans to make […]