Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns

<strong>Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns</strong>

The Carbon Intelligence Platform, Cedara, has today announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret to reduce […]

SeenThis and Val Morgan Digital celebrate six months of carbon emission minimisation thanks to pioneering partnership focused on sustainability and performance

<strong>SeenThis and Val Morgan Digital celebrate six months of carbon emission minimisation thanks to pioneering partnership focused on sustainability and performance</strong>

Val Morgan Digital has successfully minimised carbon emissions across Buzzfeed, Fandom, The Latch and POPSUGAR thanks to SeenThis’ adaptive streaming technology Adaptive streaming technology platform SeenThis and Australian media stable Val Morgan Digital have successfully minimised carbon emissions over the past six months – with SeenThis’ Emissions Dashboard showing that the publisher has avoided over […]

SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns

SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns

 Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This […]

INITIAL ASSESSMENT BY SCOPE3 REVEALS KEY CARBON BENEFITS OF TEADS’ DIRECT INVENTORY

<strong>INITIAL ASSESSMENT BY SCOPE3 REVEALS KEY CARBON BENEFITS OF TEADS’ DIRECT INVENTORY</strong>

Teads to leverage Scope3 data for internal analysis and to stand up solutions for media decisions around carbon emissions  Teads, the global media platform, today revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analyzing over 500 domains with direct integration. This assessment comes on the heels of Jounce Media’s […]