Facebook doubles-down on efforts to woo retailers with more tools to prove mobile ads impact in-store sales

Facebook doubles-down on efforts to woo retailers with more tools to prove mobile ads impact in-store sales

Facebook has revealed new tools it promises will help retailers understand if mobile ads get people to go into stores and if they are buying as it looks to cement itself as the platform of choice for brands wanting to measure online ads against offline sales metrics. The update announced yesterday┬árevealed new metrics that will […]