New research suggests data transparency can have significant positive impact for brands

By Newsroom on September 12, 2019   Latest, Marketing, Reports  

A new global study from ESOMAR and HERE Technologies, along with research partners BuzzBack Research, and Cint, shows that transparency around consumer data collection brands can potentially have a significant impact on both consumer trust and sales. The study, which surveyed over 10,000 consumers in 10 markets, found that 37% of consumers in the UK […]