Evolving holiday shopping habits have created ‘Black November’

Evolving holiday shopping habits have created ‘Black November’

Consumer spending data shows that shoppers are no longer waiting for Black Friday and Cyber Monday. The weeks leading up to the big, traditional spending days are seeing increased online traction. Brand Keys, a research consultancy, calls this earlier shopping pattern ‘Black November.’ According to a survey of more than 11,000 US consumers, over 55% […]