Adverty Wins Third US Patent For BrainImpression, Bringing Ad Viewability Technology To Gaming On Mobile, TV Screens And The Wider Metaverse
Adverty AB (publ) has been granted its third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform and now covers every screen used in traditional gaming and the so-called ‘Metaverse’ - from mobile phones, tablets and TVs to next-generation devices used for virtual and augmented reality.
Adverty Wins Third US Patent For BrainImpression, Bringing Ad Viewability Technology To Gaming On Mobile, TV Screens And The Wider Metaverse