Bloomberg Media launches TRIGR TV – a new innovative ad experience that brings digital ads to linear TV

Bloomberg Media launches TRIGR TV – a new innovative ad experience that brings digital ads to linear TV

Bloomberg Media Group is launching TRIGR TV, an innovative ad solution that brings the flexibility and real-time adaptation of digital advertising to linear broadcast television. Powering TRIGR TV is a new patent-pending technology called Bloomberg Interlink, an overdue breakthrough in television advertising. Bloomberg Interlink serves as a “bridge” that connects a traditional broadcast television system […]

Bloomberg Media Group launch an innovative ad solution breaking new ground in display advertising

Bloomberg Media Group launch an innovative ad solution breaking new ground in display advertising

Bloomberg Media Group has launched ad.apt, an innovative ad solution breaking new ground in display advertising. Leveraging Bloomberg’s unique data, content and design footprint, ad.apt enables Bloomberg to convert a simple set of brand elements into a multitude of high-impact, natively designed formats. ad.apt delivers a range of user experiences featuring video, data and content […]