Peruvian Red Cross experienced an 1800% increase in potential donors with ‘Hashtags for Life’ Campaign
![Peruvian Red Cross experienced an 1800% increase in potential donors with ‘Hashtags for Life’ Campaign Peruvian Red Cross experienced an 1800% increase in potential donors with ‘Hashtags for Life’ Campaign](https://lovelymobile.news/wp-content/uploads/2016/07/peruvian-red-cross-hashtags-for-life-600-16506.jpg)
Hashtags for Life, a social media campaign to help expand the Red Cross‘ donor database in Peru, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. With a population of over 30 million people, and yet only 1250 registered blood donors, Peru faced a potential catastrophe incase of emergency. […]