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We don’t trust what we see online, especially influencers, according to UM’s Wave X study

By Newsroom on May 9, 2019   Latest, Marketing, Reports  

We don’t trust what we see online, especially influencers, according to UM’s Wave X study

New research has found that the vast majority of internet users lack any confidence in what they see and read online. Only 8% of them globally think that three-quarters or more of the information they get from social media is true – dropping to 4% when it comes to information from supposedly trusted influencers like […]

Perfect365 blends beauty influencers, augmented reality, products to drive sales

By Newsroom on July 25, 2016   Apps, Latest, Marketing  

Perfect365 blends beauty influencers, augmented reality, products to drive sales

Beauty retailers such as Ipsy and Nudstix are among the several brands reaping the benefits of Perfect365‘s new Explore tab that allows users to browse augmented reality videos from their favorite social influencers to better find and buy products. Perfect365 is tapping into the popularity of both its mobile app and social media moguls to […]

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