Leading mobile monetization and marketing company ironSource announced the launch of LevelPlay, its in-app bidding technology. LevelPlay transforms ironSource’s leading ad monetization platform, empowering developers to seamlessly transition to an in-app bidding environment to increase competition over their inventory and maximize yield and revenue. Ad networks supported in the launch include AdColony, Tapjoy, and ironSource, […]
ADYOULIKE, Europe’s largest artificial-intelligence-driven native advertising platform, marks its official US launch with the debut of a new server-to-server (S2S) header bidding solution. The first to incorporate IBM Watson artificial intelligence-powered semantic targeting, the new solution assures native ads are placed with the maximum contextual relevance available. The development of the S2S solution is a […]