Unilever advances into ethical adtech with Snapchat Lynx charity push
![Unilever advances into ethical adtech with Snapchat Lynx charity push Unilever advances into ethical adtech with Snapchat Lynx charity push](https://lovelymobile.news/wp-content/uploads/2018/11/s3-news-tmp-90538-untitled_design_73_3-default-1200-701x368.jpg)
Unilever is to pump more of its ad spend into charities, working with ‘ethical adtech platform’ Good-Loop on a Snapchat push for Lynx as it looks to both drive effectiveness and underscore purpose. Good-Loop lets brands drive engagement by incentivising consumers to watch ads online by giving them the chance to ‘unlock’ a charity donation […]