Leading chilled soup retail brand GLORIOUS! Soups launched its first virtual reality (VR) pop-up, the world’s first wellness shed, by inviting the co-founders of Mindful Chef to try it out. Myles Hopper and Giles Humphries were the first people to test the novel concept of VR mindfulness at the event yesterday. GLORIOUS! created a game especially […]
Asda teamed up with Shazam to launch a UK first, which will run throughout the Halloween period. When anyone ‘Shazams’ the new TV ad, by Saatchi & Saatchi London, or code in the retailer’s Good Living Magazine they will be taken to an augmented reality (AR) experience on their smartphone that lets them be part of the ad through a […]
