M&M’s has launched a new Amazon Alexa skill, ‘Red Recommends’, to help viewers navigate options across various streaming services, marking the first voice activation marketing campaign for Mars Wrigley Confectionery UK. Red Recommends will invite users to chat with the M&M’s Red ‘spokescandy’ as he guides them through the selection of content available. Users simply […]
Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]
Kitten Kollege is an innovative new campaign for Whiskas, created by AMV BBDO in a unique collaboration with Google and Mediacom. The Youtube channel hosts creative content designed for mobile with the aim of entertaining and educating current and prospective kitten owners. The content has been developed with College Humour – experts in online comedy […]
AMV BBDO is bringing to life a unique and powerful story for Nicorette. The campaign launched this week and is featured on Nicorette’s YouTube channel, website, digital and mobile channels in the UK, plus rolling out across EMEA, Pacific, Russia and Canada. After years of ‘problem-solution’ advertising in the category, Johnson & Johnson’s Nicorette has […]